RAP BEEF TIMELINE · 2012–present
50 Cent vs. French Montana
Bugattis, vodka, and the “59” Photoshop war
What starts as a relevance jab becomes an intermittent internet fight: Effen Vodka versus Cîroc-side teasing, a ten-year-old Bugatti roast, dinosaur and 6ix9ine Photoshop work, fake-stream accusations, and a disputed paperwork finale. The joke density is unusually high even by 50 Cent standards.
THE RECORD
The moments
Interview
French questions 50’s current relevance
In a joint DJ Drama interview, French Montana questions 50 Cent’s modern relevance and says the old aggressive-marketing model no longer fits the moment. 50 answers on Twitter with a Dunkin’ Donuts joke and a warning not to get quiet now.
“French Montana drop a album. The Dunkin Donut salesman request.”50 Cent, 2012 post
▶ Revisit the 2012 interview exchangeBusiness dispute · disputed account
Effen versus Cîroc turns into a couch photo
While promoting Effen Vodka, 50 takes aim at Diddy’s Cîroc orbit and reposts a photo of French and Diddy asleep on a couch. French’s “Legendary!!” response treats the roast like the price of entry.
“What in the #EFFENVODKA world is going on in this picture man.”50 Cent, 2015 Instagram post
Read the receipt ↗Social media
The old Bugatti becomes a hospital-bed bit
After leaving intensive care, French buys a blue Bugatti Veyron. 50—fresh off buying a newer Bugatti Chiron—posts a fake hospital-bed photo and calls the Veyron an old model fit for an Uber. French answers with a jean-shorts, ashy-knees, dinosaur-size read.
“That's a 2010 Veyron man, you shoulda just got the Uber app on ya phone.”50 Cent, 2019 Instagram post
▶ Watch the Bugatti exchange breakdownSocial media · disputed account
The Photoshop war goes rainbow—and prehistoric
French counters with edited images tying 50 to 6ix9ine and turning him into a dinosaur. The next round shifts to alleged fake Spotify streams, with 50 posting blank CDs and French alleging that 50 was trying to frame him. Both claims remain disputed.
“59 HOW YOU STOOP THAT LOW DINOSAUR.”French Montana, 2020 Instagram video
▶ Watch the 2020 exchange breakdownDisputed account · disputed account
French posts disputed paperwork and calls time
French shares alleged paperwork and calls 50 an informant, saying the beef is over. The documents and accusation are French’s public claim, not an established fact; the posting marks the end of this active 2019–20 run.
“This beef is over. He already called the system on me.”French Montana, 2020 Instagram post
▶ Watch the paperwork-exchange breakdown
THE RECEIPTS
Sources and listening
50 Cent & French Montana — 2012 public exchange ↗50 Cent & French Montana — Bugatti and paperwork exchange ↗ARTIST LENSES